Founded in 1978, The Robert Frost Society aims to educate and discuss Robert Frost’s life and works. Upon finding a new home at the San Diego Public Library, a rebrand was needed. The task was to create a logo and develop a brand that included the architectural dome of the library while staying true to Frost aesthetics.
Classic, insightful and poetic are three words that describe The Robert Frost Society. The elegant serif typeface paired with the bold, bookplate inspired mark expresses a classic style with a modern approach. The mark itself gives an insight into Frost’s life - his interest in astronomy and nature as well as incorporating colors of autumn in his hometown, New England.
The positive and negative construction of the brandmark represents the theme of duality that is often found in his poems. In addition, the shape of the moon hints at the library dome, the society’s new home.
The positive and negative construction of the brandmark represents the theme of duality that is often found in his poems. In addition, the shape of the moon hints at the library dome, the society’s new home.
