San Diego’s South Park is a charming neighborhood known for its rich history, tree-lined streets and local businesses. A hidden gem with a high sense of community, South Park offers laidback vibes and public events where they celebrate their local arts, crafts, and culture.

This neighborhood guide focuses on four independently owned shops: Vinyl Junkies, The Book Catapult, Communal Coffee, and Bad Madge
& Co. The typography chosen reflects South Park’s vibrant and modern aesthetic. A rustic color palette was paired with a pop of blue to inter-twine South Park’s old San Diego charm to the eclectic community it is today.