A bookie is someone who enjoys the simple pleasure of reading. It is also a conceptual literary festival welcoming readers and writers of diverse ages and backgrounds. The festival features inviting colors and engaging designs to celebrate and promote the literary community in this age-inclusive event. Creating an event that was personal, identifiable, and able to connect with a wider audience was the primary objective behind Bookie. 

The brandmark highlights a bookie in action — completely immersed in a book with just a sliver of the eyes peeking through the top of the pages. A round, san-serif was chosen to balance the sharp contour of the mark.